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There’s something about the “wild mystique” of Wild Blueberries, which
sets them apart from other crops.
Maybe it’s because they only grow in one small corner of the World; where the temperatures reach as low as -35°C; where the land is wild and inaccessible; where the ground is too acidic for most plants to thrive.
Maybe it’s because they aren’t farmed in the conventional sense; the bushes
will only grow where nature takes them; they’re only harvested once every
two years; they are often still picked the traditional way - by hand!
Whatever the reasons, Wild Blueberries have an unspoilt natural
image, which is entirely in step with what consumers want from
their food. |
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